The whole estimator. In your pocket On your desk In your pocket.

Photograph the property.
Walk out knowing the numbers.

EstiMate turns a property walkthrough into the numbers you actually need to make a decision. It identifies the property, pulls the public record, builds the rooms, analyzes your photos, creates the repair scope, prices the work, pulls the comps, calculates the ARV and works backward to what you can safely pay. All while you're still at the property.

iOS + Android Photo → Scope → ARV → MAO Every number traceable
A bathroom photographed on the walkthrough, the same photo with each repair identified and priced, and the finished estimate with ARV and max offer
Photograph the room. Every repair identified and priced. Then the offer.
GPS → ProjectParcel + property built for you
Photos → ScopeRepairs identified + priced
Comps → ARVReal sales → repaired value
ARV → OfferCosts + profit → instant MAO
4 exit strategies Photo-verified scope REILink team pricing
Estimating just left the desk

The walkthrough isn't where you collect information anymore. It's where the estimate gets built.

You used to walk a property collecting everything you'd need to do the actual work later. Photos. Notes. Measurements. Property information. Repairs. Then you'd leave. Then the real work started.

EstiMate changes where the work happens. Walk into the room. Take the photos. Keep walking. Behind you, EstiMate is organizing the property, analyzing what it sees, building the repair scope and turning that walkthrough into numbers.

By the time you're heading back to the truck, you're not carrying homework. You're carrying the deal.

And the repair estimate is only the beginning.

A repair number tells you what the work might cost. It does not tell you what you can afford to pay. That takes the ARV, buying costs, selling costs, holding time, financing, commissions, title costs and the profit you need the deal to produce. Change any of those and the offer changes.

That's why EstiMate doesn't stop at repairs. It carries the property all the way through to the decision — and it can use your actual lender, agent, title company and contractor terms instead of pretending every investor has the same costs.

Same house. Different buyer. Different safe offer.

Before you get back to the truck

Six things EstiMate can finish while you are still at the property

You don't build the project. EstiMate does.

Use your location or enter the address. EstiMate pulls the property record and turns what it finds into the starting structure of the house. You walk in with a project instead of a blank screen.

It knows which house you're standing at.

Tap your location and EstiMate finds the parcels around you, puts the closest first and lets you confirm the right property. No address lookup before you can even start working.

The ARV comes with the property.

EstiMate pulls comparable sales and works out the repaired value the rest of the deal depends on. Because guessing the ARV means every calculation after it is just a more sophisticated guess.

Your deal uses your people's numbers.

Your lender's points. Your agent's commission. Your title company's costs. Your contractor's pricing. The deal can be calculated using the people who will actually do it.

Five photos don't become five kitchens.

Photograph the same kitchen from five angles and EstiMate checks for repeated work before it reaches the estimate. In the example on this page, failing to do that turns a $24,800 kitchen into $124,000.

Teach it your numbers once.

Set your buying costs, selling costs, holding assumptions, profit targets and other deal variables once. Every new property starts thinking with your numbers already loaded.

Controls with an amber outline are live. Tap one and the page jumps to the screen it opens.
Chapter 01 · Zero setup

Open EstiMate. Start working.

No workspace to create. No blank project wizard. No setup ritual before you can do the actual job.

01

Open the app. Your work is already there.

9:41
E
REILINK
Welcome back
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Email, password or biometrics and you're straight into your properties. The software gets out of the way so you can get to the property.
02

Yesterday's deal is one tap away.

9:41

Morning, Marcus.

Start a new project, or pick up where you left off.

Your recent properties are waiting the moment EstiMate opens — with the scope and numbers exactly where you left them. Because most days aren't starting over. They're continuing.
03

Every property you've scoped. In your pocket.

9:41

Projects

Search 12 projects
Recent
PropertyItemsCost
1234 Oak Street 34 $68.4k
88 Pontiac Ave 12 $21.9k
412 Waverly Ave 36 $44.2k
Cranston Duplex 21 $39.1k
Broad St triple 52 $91.3k
18 Larch Street
7 Hope Street 19 $27.6k
55 Elmwood Ave 28 $52.8k
Doyle Ave rehab 41 $63.5k
9 Sutton Street 17 $18.2k
My own kitchen 8 $11.4k
New project
Search your projects, see the scope size and estimate at a glance, reopen an old deal or get straight back into a property you were working yesterday. Your walkthrough history becomes a working deal library instead of a pile of photos scattered across your phone.
Chapter 02 · Before you open the door

EstiMate is already building the property.

Your location becomes a parcel. The parcel becomes property data. The property data becomes the starting structure of the house. The walkthrough hasn't even started yet.

05

Your phone already knows which property you're standing at.

9:41
New project
Is this the one?
Closest parcels to where you're standing.

Pulling your records…

Reading public records

412 Waverly Ave, Providence RI
Tap Use My Location and EstiMate searches the parcels around you, ranks them by distance and lets you confirm the property. No typing an address. No searching county records. No setting up a project.
07

A duplex isn't just a bigger single-family. EstiMate knows the difference.

9:41
Build it myself
What are you scoping?
Pick the shape. You can change any of it on the next screen.
Or reuse
Single-family. Duplex. Triple-decker. Multi-unit. Commercial. Land. Choose what you're actually working with and EstiMate changes the property structure behind the estimate. Because a three-unit building isn't one estimate multiplied by three.
08

Buying one house and creating two? Estimate the property you're building.

9:41
Convert to multi-unit
Split this into units
412 Waverly Ave is single family today. Its 8 rooms move into Unit 1.
Or reuse
Turning a single-family into a duplex or multi-unit property? EstiMate can split the project into separate units, each with its own rooms and its own scope. Analyze the property you're creating — not just the property you're buying.
Chapter 03 · One engine. Four jobs.

The same property means something different depending on who's holding the phone.

Investor. Wholesaler. Agent. Contractor. Homeowner. Same property. Same photographs. Different question. Different answer.

09

Walk the property once. Know what you can afford to pay.

9:41
122px

412 Waverly Ave, Providence RI

34Scoped
$68.4kEst. cost
8Rooms
Keep going
The property
The walkthrough feeds directly into the investor workflow — repair scope, individual item analysis and then the numbers that determine whether the deal works. The repair estimate isn't the destination. It's what makes the offer possible.
10

Turn the walkthrough into a listing conversation.

9:41

412 Waverly Ave, Providence RI

34Scoped
$68.4kEst. cost
8Rooms
Keep going
The property
The same property can become a CMA, seller net sheet, repair addendum, buyer estimate and other listing tools. Instead of telling the seller what the repairs may do to the price, show them.
11

Walk the job. Leave with the quote already taking shape.

9:41

36 Hope St, Providence RI

36Scoped
$44.2kEst. cost
6Rooms
Keep going
The property
The scope becomes contractor work — material, labor, markup, saved templates and a quote built from the same walkthrough. Stop photographing jobs so you can rebuild them later at your desk.
12

Point your phone at the problem. Understand what fixing it could cost.

9:41

18 Larch Street, Providence RI

0Scoped
Est. cost
8Rooms
Keep going
Quick repairs, larger remodels and future maintenance can all begin from the same property. The person who owns the house shouldn't need contractor-level estimating knowledge just to understand what they're looking at.
Chapter 04 · Don't stop walking

You take the photos. EstiMate works behind you.

The camera doesn't turn your walkthrough into a series of loading screens. Take the photo, move to the next room and let EstiMate process behind you.

13

EstiMate tells you what room comes next.

9:41
412 Waverly Ave
Bathroom 1 · 4 of 8 · no photo yet
Point at Bathroom 1 from the doorway.
A live room strip follows the walkthrough — what you've photographed, what you're in now and what still needs to be covered. Point from the doorway. Shoot. Move.
14

Take the photo. Keep walking.

9:41
412 Waverly Ave
Bathroom 1 · 4 of 8 · 2 photos
Point at Bathroom 1 from the doorway.
3 analyzingkeep shooting
The shutter comes straight back while EstiMate analyzes the images behind you. On the workflow shown here, 18 rooms means roughly seven seconds of standing still instead of waiting through the analysis one room at a time. The software works at walking speed instead of making you work at software speed.
15

Never drive back because you forgot the back bedroom.

9:41
Step 2 of 3 · Photos
Add a photo of each room.
Best from the doorway, so the whole room fits.
One photo per room is plenty to start — you can add more later.
3
photos
Before you finish, EstiMate shows exactly which rooms have photos and which ones still don't. The best time to discover you missed a room is while you're still standing in the house.
16

Take the photos. EstiMate figures out where they belong.

9:41
18 photos
We sorted these.
Four we're unsure about. Fix those and the rest are fine.
Needs you
7
Bath 2?
41%
11
Laundry?
38%
Sorted
1
Kitchen
96%
2
Bath 1
91%
4
to fix
Your walkthrough photos come back organized by room with confidence scores. When EstiMate is confident, it sorts them. When it isn't, it shows you the exceptions. You correct the few uncertain photos instead of organizing the entire walkthrough yourself.
Chapter 05 · The $99,200 mistake

Five photographs of one kitchen are still one kitchen.

A photo estimator that doesn't understand overlap doesn't estimate the property. It multiplies it.

18

When EstiMate isn't sure, it asks. It doesn't gamble with your money.

9:41
Replace interior door
Same door, or two?
Photo 2 and photo 4 both show a door. We can't tell if you walked around one or photographed two.
Photo 2 · 9:14
Photo 4 · 9:17
Which is it
Two photos show a door. Is it one door photographed twice or two separate doors? When the evidence isn't strong enough, EstiMate puts the decision in front of you instead of quietly pretending it knows. A three-second question is cheaper than a $1,240 mistake.
19

AI made the call. You still have the final say.

9:41
18 photos
We sorted these.
Bath 2?
Laundry?
Which room is this?
Photo 7 · currently guessed as Bath 2
Every merged item can be inspected, corrected, moved or split. Nothing disappears inside the AI. Automation without a way to challenge it isn't intelligence. It's risk.
20

Tap any repair. See the photos that created the number.

9:41
412 Waverly Ave
The scope.
Kitchen$24,800
If you split one
Replace base cabinets
Merged from 5 photos in Kitchen
1
2
3
Should be separate items?
$68.4k
repairs
Every finished line can lead back to the photographs behind it. So when a seller, contractor, lender or partner asks — “Where did that number come from?” — you don't have to remember. You can show them.
Chapter 06 · The estimate isn't static

Change the rehab. Watch the entire property react.

The finished scope isn't a PDF you generated and now have to rebuild. It's a live model of the property.

22

No mystery number. Open any line and see exactly what's inside it.

9:41
1 of 14 selected$1,150 · pick a finish below
Kitchen$24,800
Quantity1
Measure14 LF
Also needed on site Haul-out
NotesUppers stay
$68.4k
repairs
Quantity. Measurement. Materials. Labor. Notes. Supporting photo. If you disagree with a number, EstiMate gives you something to disagree with. Nothing has to be accepted because “the AI said so.”
24

AI missed something? Add it without breaking the estimate.

9:41
Scope
New item
Replace exterior door
Entryway
COSMETIC$960
STANDARD$1,280
HIGH-END$1,920
Type standard and the others fill at ×0.75 and ×1.5. Tap either to override.
1
Saved to the server before this closes — if it fails, the sheet stays open with what you typed.
Search the priced repair library or create the line yourself. It joins the same room, the same scope, the same total and the same final report. EstiMate can automate the estimate without pretending automation is perfect.
Chapter 07 · Now make the number yours

A generic MAO isn't your MAO.

The property may be the same. Your lender isn't. Your contractor isn't. Your agent isn't. Your holding costs aren't. So why should your maximum offer be?

25

Teach EstiMate how you buy once. Stop re-entering it on every deal.

9:41

Deal assumptions

Buying and selling
Buying costsTYPICAL2%
Selling costsYOURS10%
Holding
Hold durationYOURS4 mo
Monthly holdingTYPICAL$1,500
Profit target
Desired profitYOURS$45,000
Wholesale feeTYPICAL$10,000
Rental
VacancyTYPICAL5%
Repairs reserveTYPICAL5%
ManagementYOURS10%
Refinance
Initial LTVTYPICAL85%
Refi LTVTYPICAL75%
Refi interestYOURS7.9%
Refi termTYPICAL30 yr
Refi costsTYPICAL3%
Projects you have already adjusted keep their own numbers.
Buying costs. Selling costs. Holding period. Monthly holding. Profit target. Vacancy. Management. Refinance assumptions. Set your numbers once and new properties inherit them automatically. Your estimator starts with your business already built into it.
27

Change one assumption. Watch the whole deal move with it.

9:41
Trying other prices6 changed · nothing saved yet
SCOPE
$68,420$52,180
−$16,240Max offer +$16.2k
Kitchen$18,560
Bath 1$9,240
Drop parts of the rehab from standard to cosmetic and EstiMate shows the new scope total and the effect on the maximum offer immediately. In the scenario shown, reducing rehab by $16,240 raises the max offer by roughly the same amount. You can test the deal while you're still standing in front of it.
28

Don't force the deal to work. See which version actually does.

9:41
Flip · ARV $395,000
Which one works?
As scoped
All cosmetic
Rehab
$68,420
$48,900
Max offer
$214,600
$234,120
Purchase
$228,000
$228,000
Holding
$8,530
$6,820
Net profit
$74,370
$95,600
AS SCOPEDWorks
ALL COSMETIC+$21,230
What changes
Kitchen
$24,800
$16,900
Bath 1
$12,300
$8,600
Bath 2
$9,150
$6,400
Exterior
$14,900
$14,900
Compare the economics side by side and see what changes when the rehab strategy changes. The screen doesn't just show the better profit — it also warns when the “better” scenario depends on an optimistic assumption. The goal isn't to make every deal look good. It's to find the version that survives reality.

Your deal team just became part of the deal.

EstiMate connects to REILink — the free network of lenders, contractors, agents, appraisers, investors, wholesalers and other people who make deals happen.

Build your teams once. Then EstiMate can use their actual rates, fees and terms automatically when analyzing a property. Change the lender, contractor or agent and the deal recalculates around the people actually doing it.

And as your REILink network grows, so do your options. One lender alone changed this offer by $6,660. Imagine what a better-connected team can change.

FREEREILink
network
$6,660One lender changed
the offer
GROWINGDeal
network
Chapter 08 · One property. Four business decisions.

Same walkthrough. Completely different answer depending on what you're trying to do.

Flip it. Wholesale it. List it. Quote it. The property doesn't need another walkthrough just because the business question changed.

29

Stop guessing what you can pay. Work backward from the profit you need.

9:41

1234 Oak Street

INVESTOR
Flip summary
ARV (After Repair Value)$285,000
MAO (Max Allowable Offer)$189,450
Estimated Repair Costs$28,450
Estimated Profit$40,550
Cash buyer package
How we got there Tap to change
After repair value$285,000
Repairs · 27 items$28,450
Buying costs · 2%$5,700
Selling costs · 7%$19,950
Holding · 6 months$900
Your profit$40,550
Max allowable offer$189,450
Repair estimate 27 items detected
Shower FixtureReplace shower fixture$1,250
Wall TileReplace wall tile$2,450
Light FixtureReplace light fixture$650
VanityReplace vanity$2,850
FlooringReplace flooring$1,750
ARV is an estimate from 6 comparable sales within 0.4 miles, not an appraisal.
EstiMate starts with the repaired value, then subtracts the rehab, buying costs, selling costs, holding costs and required profit until only one number is left: the most you can safely pay. And every subtraction remains visible. You don't get a mysterious MAO. You get the argument behind it.
30

Know your seller offer, your buyer price and your fee before you lock the deal.

9:41

1234 Oak Street

INVESTOR
Wholesale summary
Buyer's Maximum$189,450
Your Contract Price$177,450
Estimated Repair Costs$28,450
Your Assignment Fee$12,000
Cash buyer package
What your buyer sees
After repair value$285,000
Repairs · photographed$28,450
Their costs and holding$26,550
Your assignment fee$12,000
Their profit$40,550
Repair estimate 27 items detected
Shower FixtureReplace shower fixture$1,250
Wall TileReplace wall tile$2,450
Light FixtureReplace light fixture$650
Two prices, two documents. You offer the seller $177,450; you assign to a buyer at $189,450. The gap is your fee.
EstiMate separates what you can offer the seller from what the end buyer can pay and shows the assignment fee sitting between them. In the example shown, a $177,450 seller contract, a $189,450 buyer price and a $12,000 assignment fee. The buyer can also see the repairs and the economics behind the deal. Now you're selling a deal — not defending a repair guess.
31

Show the seller what the buyer is going to see before the buyer says it.

9:41

1234 Oak Street

AGENT
Listing summary
Value If Repaired$285,000
Suggested List, As-Is$248,000
Estimated Repair Costs$28,450
Net to Seller$213,300
Listing tools
Seller's side Tap to change
Suggested list, as-is$248,000
Commission · 5%$12,400
Concessions and closing · 2%$4,960
Payoff$17,340
Net to seller$213,300
Repair addendum 27 items detected
Shower FixtureReplace shower fixture$1,250
Wall TileReplace wall tile$2,450
VanityReplace vanity$2,850
Buyers discount visible repairs by more than they cost. That gap is your listing conversation.
EstiMate combines the repaired value, as-is position, repair estimate, commission and seller net into one conversation. Then the repair addendum shows the work behind the number. Instead of arguing about why the house should be priced differently, put the evidence on the table.
32

Know exactly where the money goes before you send the quote.

9:41

1234 Oak Street

CONTRACTOR
Quote summary
Quote Total$34,140
Material Cost$17,750
Labour Cost$9,514
Your Margin$6,876 · 20.1%
Send it
Where the money goes
Material 52% Labour 28% Margin 20%
Watch these
Allowances, not priced · 3 items$2,400
Lowest margin · roof shingles11%
Labour hours · $67/hr blended142 h
Scope 27 items detected
Shower FixtureReplace shower fixture$1,250
Wall TileReplace wall tile$2,450
VanityReplace vanity$2,850
Allowances are the homeowner's choice, not your risk — but they change the final invoice.
Material. Labor. Margin. Allowances. Labor hours. EstiMate separates the economics of the job before the homeowner ever sees the final number, and the customer can be presented with multiple quote tiers instead of one take-it-or-leave-it total. Protect the margin before the proposal leaves your phone.
Chapter 09 · Now hand them the proof

The number doesn't leave your phone alone. The evidence goes with it.

Offer. Scope. Photographs. Report. Everything you used to reach the decision can travel with the decision.

33

Your offer isn't a gut feeling anymore. It's a number you can defend line by line.

9:41
INVESTOR

1234 Oak Street, Providence RI

Your maximum offer
$189,450
The most you can pay and still clear $40,550.
Calculated from your numbers
Start from 6 comps · 0.4 mi
After repair valueMedian of 6 sold, adjusted$285,000
Take out from your scope
Repairs27 items · 8 rooms$28,450
Buying costs2%$5,700
Selling costs7%$19,950
Holding$150/mo · 6 months$900
Your profitWhat it has to clear$40,550
Maximum offer$189,450
This is what you need. It does not check whether a buyer exists at this price.
OfferAid
See what your buyers would actually pay

Runs this deal against every buy box in your list — rehab budget, max ARV, target ROI, city — and returns the price the market clears, not the price you need.

ARV from the comparable sales. Then repairs, buying costs, selling costs, holding costs and the profit the deal has to produce. And finally the maximum offer. Every dollar between the ARV and your offer is accounted for.
34

Turn the entire walkthrough into something you can send.

9:41
ScoutReviewGalleryAnalysisReport
DEAL WORKS
$40,550
Projected net profit
Summary
Purchase price$189,450
Total repairs$28,450
Rooms scoped8
Photos18
Generate PDF
One tap converts the property analysis into a report containing the deal summary, repair scope and photographic evidence. Send it to a lender, buyer, contractor or partner. No rebuilding the analysis in a spreadsheet. No copying the numbers into another document. No separate folder of unexplained photos.
35

Every number can go back to the room where it started.

9:41
ScoutReviewGalleryAnalysisReport
18 photos 8 rooms
Walkthrough photograph of the property, kept with the project and filed by room
Walkthrough photograph of the property, kept with the project and filed by room
Walkthrough photograph of the property, kept with the project and filed by room
Walkthrough photograph of the property, kept with the project and filed by room
Walkthrough photograph of the property, kept with the project and filed by room
+13more
Every walkthrough photo stays with the property and remains organized by room. The scope doesn't have to live as someone's opinion after the walkthrough is over. Put the repair list back beside the photographs it came from and let the property explain the number.
One product, two places

EstiMate isn't a phone app with a desktop viewer.

It is one complete product — every feature, every output, every calculation — available in full on both. What changes is where you happen to be standing. The project is the same project: start it in the driveway and finish it at the desk, or do the whole thing from either one. Nothing is re-entered.

You are reading about this one
Mobile

Walk. Snap. Done.

Where the scope gets born. Walk the property, point the camera, and the line items build as you move — quantities measured from the photo, consumables and dumpster loads added, your max offer moving as each item lands.

  • Full AI scope built from walkthrough photos
  • Live max offer as the scope builds
  • Dumpsters, permits and consumables added automatically
  • GPS finds the parcel and builds the project
Desktop

Upload. Build. Send.

Where the scope goes to work. Upload from your phone, your camera roll or straight from the desktop and the same AI engine runs identically — room detection, scope generation, quantities from photos. Then go further than a phone screen lets you.

  • Scenario engine — every exit strategy side by side
  • Lender PDF with the photo embedded per line item
  • Contractor broadcast — one scope, every trade at once
  • Bill of Materials, live URL and proposal, generated
EstiMate Desktop on a laptop, showing a completed scope of work with the deal summary alongside it

The big screen is for the arguing.

Comparing four exits at once, reading a hundred line items, sending one scope to eleven contractors and lining their bids up against each other — that work wants a desk. The walkthrough does not. Use each where it wins.

See EstiMate Desktop
Reviews

From people who walk properties for a living

Investors and wholesalers running EstiMate and Apex on real deals.

EstiMate is worth it for me by itself. I walked a house, took my pictures and had the scope and repair numbers before I left. I used to do all of that later from my truck or when I got home. Huge time saver.

DCDavid CastilloFix & Flip Investor · Tampa, FL

Apex replaced a ridiculous number of things I was using separately. CRM, website, follow-up, property analysis, estimating — it’s all just there. The crazy part isn’t really how many tools it has. It’s that they actually know what the other tools are doing.

MRMarcus ReynoldsReal Estate Investor · Atlanta, GA

I didn’t really understand the whole ‘operating system’ thing at first. I thought it was marketing. Then I started using it on actual leads and it made sense. My lead comes in, the conversations are there, property information is there, I can run the deal, estimate repairs and figure out my offer without bouncing around between five different programs. And Humphrey is watching what’s happening across all of it. That’s the part that’s hard to explain until you actually use it.

BMBrandon MitchellWholesaler · Charlotte, NC

Been flipping houses for 11 years. I’ve tried enough investor software that I usually cancel it after a month. Still using Apex.

CDChris DonnellyReal Estate Investor · Cleveland, OH

The follow-up surprised me more than anything. I’m terrible at staying on top of leads that aren’t ready right now. Apex just keeps working them. I had someone respond that I honestly forgot about and the entire history was right there when I opened the lead. Didn’t have to search texts, emails, notes, nothing. It feels like there’s someone in the background paying attention when I’m busy doing something else.

ARAnthony RamirezInvestor & Wholesaler · Phoenix, AZ

Walk in with a phone.
Walk out with the deal.

Property identified. Rooms built. Photos analyzed. Repairs scoped. ARV calculated. Offer modeled. Report ready. The work that used to start after the walkthrough can now happen during it.

iOS and Android. Your account carries your assumptions and your team across every property.