01/ Try it · drop a photo Dose 1
E
EstiMate
Photo → MAO in 60 seconds
No signup yet — try it first.
For investors who underwrite from the curb

Stop guessing rehab.
Photo → MAO in 60 seconds.

Drop a photo of any room. We itemize the rehab, price every line, calculate your maximum allowable offer, and generate a Seller Offer PDF ready to send. No signup, no card — just try it.

⏱ Free first deal analysis
You'll have a rehab budget, an MAO, and a Seller Offer PDF in under 2 minutes. No card required. Start with a sample property if you don't have one handy.
Drop a photo here
Any room · any condition · any deal
or pick a sample
Subject property
Kitchen + 2 baths · needs rehab
1980s bathroom
Vanity · tub · tile
Dated living room
Paint · flooring · trim
Water-damaged basement
Demo · drywall · flooring
No signup yet Photos private ~90 seconds
02/ EstiMate analyzes your photo Dose 1
Your photo

Analyzing your photo…

Looking at every surface, detecting wear, identifying the work that needs to happen. Hang tight.

photo received · 1.2 MB
scope detection model loaded
identifying surfaces & fixtures…
matching to 1,300+ line items
applying regional pricing…
03/ Your scope appears Dose 1
E
EstiMate
Scope detected
Live · 4.2s
Your photo
Your photo
KB Analyzed in 4.2s
Your max offer ✨ AI ARV
After Repair Value $312,000
− Rehab (this scope)
− Holding & selling − $30,720
− Target profit − $45,000
= Max Allowable Offer
Same MAO your dashboard, analyzer & the offer you send all use. Override the ARV with your own comps anytime.

Your scope · 11 items across 3 areas

found by AI · all included
Who's this offer for?
Your real numbers power every offer. The more accurate your details, the sharper and more reliable EstiMate gets.
Total estimate
11 items · standard finish · estimated rehab
$0
Starting prices — these are EstiMate's default catalog prices for the standard finish tier. Toggle the 3-dot finish per line (lipstick / standard / high-end) to see how the total moves. You can calibrate them to your actual material costs after you save this offer.
04/ Save your work — email it to yourself Dose 1

See exactly what your seller sees.

Drop your email and we'll send this $21,120 estimate as a PDF the way your customer would receive it — same inbox, same preview, same polish. You're about to stand in their shoes for a minute.

This isn't just a demo file — it's the real PDF your sellers receive. While we send it, we'll spin up your EstiMate workspace so you can keep building. No card, cancel anytime.
Same PDF your sellers get Same inbox preview No card required
05/ Land in your workspace Dose 1

This is exactly what your seller sees.

A $21,120 estimate from Your Company Name just landed in your inbox — same inbox, same preview, same PDF your real customers receive. Stand in their shoes for a minute.

Your seller's inbox view
Your branded subject line, your sender name, your PDF attachment. This is exactly what shows up when you send an offer.
Arriving now…
The PDF they'll open
Click through the same way your seller would. See the cover page, line items, photos, totals — everything they get.
Your workspace is ready
When you're done previewing, your offer and everything EstiMate has learned about you are saved here — ready for your next estimate.
Workspace active
1 more offer in this demo
After you've seen the seller experience, run one more offer. EstiMate gets faster every time — watch how much less typing #2 takes.
Offer 1 of 2 · demo running
06/ How the seller receives your offer Dose 1
📧 As your seller would see it · 4421 N Mockingbird · flip analysis
Reality check · this is what the seller sees first

Functional. Plain. Forgettable.

The offer math is real — comps pulled, rehab itemized, MAO defensible. EstiMate did its job out of the box. But look at it through Margaret's eyes. No entity name. No brand color. No phone she can text. She's already got two lowball cash-buyer letters on her kitchen counter — and she's about to throw all three into the same "spam" pile. Let's fix that next. Entity name, color, proof of funds, phone — 90 seconds. Every future offer you ever send will auto-apply it.

Hover the callouts on the right to see what Margaret will notice
Offer letter · page 1 of 1

Cash Offer to Purchase

4421 N Mockingbird Ln · Phoenix, AZ 85016
Offer #DEAL-0001
Issued · today
Expires in 3 days
From Your Company
— no company info on file —
Prepared for Margaret Henderson
4421 N Mockingbird Ln
Phoenix, AZ 85016
Our all-cash offer
$228,790
Close on your timeline · sold as-is · no agent commissions
Offer terms6
Purchase price
$228,790
Financing
All cash · no loan contingency
Earnest money deposit
$5,000
Closing
14 days (or your date)
Inspection
7-day, as-is
Proof of funds
— not attached —
Margaret's first impression…
No logo
Top-right shows a "your logo" placeholder. Customers notice this.
No company name
The "From" block is empty. Offer says "Your Company".
No brand color
Section headers are plain black. No visual identity.
No phone or email
How does Margaret reach you to say yes?
No proof of funds
"Proof of funds — not attached." To a seller weighing three cash letters, this is the one that decides who's real.
Brand this in 90 seconds.
4 fields. Logo, company name, color, phone. Every future PDF auto-applies.
07/ Set up your brand → on the right Dose 2

Estimate

logo
Phoenix Capital LLC
(602) 555-0143
Total estimate $21,120
Set your brand in the panel — PDF updates live
08/ Your branded offer Dose 2
Your brand is live on every PDF.
Logo · Phoenix Capital LLC · color #2563eb · phone (602) 555-0143 — auto-applied from now on.
PDF preview · re-rendered with your brand
Prepared for: Margaret Henderson · 4421 N Mockingbird Ln
Phone
(602) 555-0143
Offer #DEAL-0001
Valid 30 days
From Phoenix Capital LLC
(602) 555-0143
[your-email]
Prepared for Margaret Henderson
4421 N Mockingbird Ln
Phoenix, AZ 85016
Our all-cash offer
$228,790
Close on your timeline · sold as-is · no agent commissions
Offer terms6
Purchase price
$228,790
Financing
All cash · no loan contingency
Earnest money deposit
$5,000
Closing
14 days (or your date)
Inspection
7-day, as-is
Proof of funds
✓ Verified · attached
Pre-filled from your reactor. You never retyped these — they're your saved default offer terms (set once in Reactor → Offer Terms), auto-applied to every offer. Change any of them per deal in the offer editor.
How we reached this number
After-repair value · comps
$312,000
− Estimated repairs
$21,120
− Holding, selling & our return
$62,090
= Our offer to you
$228,790
Offer valid 30 days from issue · prices may change after this period.
PDF sections
Toggle what appears on this offer. Saved per-offer — sellers see only what you choose.
Header & identity
Company logo & name
Top-left brand block
"AZ Registered · Cash Buyer · Closes in 14 Days" tagline
Under company name
Contact block (top-right)
Phone, offer #, valid date
"Prepared for" seller line
Seller name & property address
From / To address block
Formal address pair
Offer details
Offer terms grid
Price, financing, EMD, closing, inspection, proof of funds
"How we reached this number" ARV MATH
ARV − repairs − costs = your offer. Transparent, not a black-box number.
Trust & context
The Promise (personal close) OPTIONAL
An optional "why sell to me" letter — your commitments, story & track record that help a seller pick your offer over the other cash letters. Off by default; turn it on and make it yours.
Eyebrow line
"— Why you should pick us" intro line
Promise headline
Voice-specific main headline (e.g. "I'll be on every job")
Owner photo
Your headshot next to the offer
Personal offer / story
The handwritten-feel paragraph about your business
Signature block
Handwritten or typed sign-off + name & title
Trust stat strip 4 stats
Years · jobs · license · insurance row
9 Years investing locally
127 Houses purchased
AZ Entity #2814467
Proof of funds attached
The Creed 8 items
My commitments to you · 8-point card grid
1. Cash close, no financing
2. Buy as-is, no repairs asked
3. Close in 14 days or your schedule
4. Transparent offer math
5. No hidden fees, ever
6. My word in writing
7. Your privacy protected
8. Direct line to me
Closing CTA card
"Questions? Talk to me directly." + phone CTA
Cash-buyer line Entity #
AZ entity #, "cash buyer", close speed
Terms & closing
Offer conditions
As-is, cash, clear title — attached as final page
Signature block
Seller & buyer sign lines
Offer validity period
"Valid 30 days" in footer
Branding footer
"Made with EstiMate"
Removed on Pro plans
What just changed
Fine-tune what your seller sees
Every section of this offer is yours to shape — show or hide line totals, terms, even the personal close. Tailor it to how you want to present, then send.
Make your changes, then tap Apply & close to save them — that unlocks Next.
09/ Photos that justify your number Dose 2
Optional · skip any

Make Margaret trust your number.

A bare cash number reads like a lowball — and your offer is sitting next to two others. Sellers say yes to the buyer who shows why the price is what it is. Photos of the condition do exactly that.

Your real numbers power every offer. The more accurate your details, the sharper and more reliable EstiMate gets.
Built into EstiMate

Attach condition photos that back up your offer.

A bare number invites "that's a lowball." The same offer with two photos of the water-damaged subfloor and a one-line note reads as "he actually walked my house — the price is fair." Photos of the real condition are how you defend your number without arguing.

closes more often than a bare number
sellers see the repairs behind your offer
fewer "that's too low" rejections
What this shows: the exact same offer — same number — sent two ways. The only difference is condition photos + a note on the repairs that drive the price. Watch how it changes what the seller decides.
your competitors
Plain dollar offer
What Margaret sees from the other 2 cash buyers
Cash offer to purchase
$228,790
As-is · all cash · close in 14 days
Margaret's thought: "Just a number, no reason for it. Feels like a lowball — let me see what the other two say."
your offer
Your number, with the condition shown
What you're sending — condition photos on the repairs that drive the price
Cash offer to purchase
$228,790
As-is · all cash · close in 14 days
Why this number: the kitchen and subfloor need real work. Water staining under the sink base — the subfloor likely needs replacing. The repairs behind this price are real, not pulled from the air.
Water staining under the sink base
Subfloor moisture damage
Margaret's thought: "He noticed the water damage. He's protecting me from a hidden cost. I trust this guy."
Quick wins for next time
Save your target profit
This deal locked in a flat 15% minimum profit. Most investors target 15–25%. Set yours once — every future deal calculates your max offer automatically.
Saves 30s per offer One-time
Save this as a single-family flip template
Next single-family flip, you start with 11 rehab items already loaded at your costs. Just adjust quantities and finishes for the new property.
Saves 5min per offer Reusable
Remove the "Made with EstiMate" footer
Quiet, tasteful footer at the bottom of every PDF. Lots of investors prefer their offers look 100% in-house. $47/mo · part of the full plan.
Optional · later is fine
10/ Meet your reactor Dose 2
✓ Offer #1 sent · 4 min 12 sec

EstiMate is the engine.
Your business info is the fuel.

Your business info is what makes it run intelligently. Your real numbers, brand, target profit, proof of funds, and the way you talk to sellers are the fuel. Add it in the details below — and the more accurate, the better. Accurate info in means accurate offers, correct margins, and auto-fill you can trust; rough guesses in means rough offers out. The more — and the truer — the info you load, the harder the engine works for you, and the less you ever type again.

EstiMate · the engine
The tool that builds your offers, talks to your sellers, and remembers everything you've ever done.
+
Your info · the fuel
Brand, numbers, target profit, proof of funds, voice — every piece of your business EstiMate needs to run on auto.
=
Power Cells · where it lives
5 building blocks, one for each piece of your business. Fill them up, watch your offers get faster, sharper, more closeable.

You just started filling out your reactor without even trying. Every action you took on Offer #1 — your brand setup, your logo, your photo annotations — poured fuel into 1 building block. Here's what lit up:

IDENTITY
75%
Identity
PROFIT
Target profit
PRICING
Pricing
TERMS
Terms
PROMISE
40%
Promise

1 building block filled, 1 more started. Offer #2 starts faster because of them. Try it — you'll feel the difference.

Watch the curve
Offer #1
From scratch
4:12
Offer #2
Coming up...
— : —
11/ Welcome back · ready for Offer #2 Dose 2
Offer #2 · faster this time

Now watch your setup pay off.

You're in your real workspace — your brand, prices, and target profit are already saved. Start your second offer and see how much EstiMate fills in for you. What took minutes the first time now takes seconds.

E
EstiMate
Your workspace
Demo · offer 1 of 2
Your company
Welcome back. 👋
Your brand is saved. Your reactor is warming up. 1 more offer in your demo — start #2 now and watch how much of it auto-fills.
0
Offer built
$0 total value
0
Line items
across 1 area
0
Photos attached
from your walkthrough
1
Demo offer left
finish in this session
Your offers 0
Quick start
Drop a photo to start Offer #2
Same drill, but faster. Your brand, target profit, and pricing all auto-apply now. Should take ~30 seconds end-to-end.
12/ Offer #2 · pre-filled from your reactor Dose 2
Offer #2 · built from your reactor

Most of this filled itself in.

You dropped one photo — your brand, prices, target profit, and annotation style came straight from Offer #1. No setup, no retyping. Review the scope and send it.

2
your property · your seller
Offer #2 · pre-filled from your reactor
00:42
Brand setup skipped — you already did it
Your logo, colors, address, and phone are already locked in from Offer #1. Every future offer inherits them automatically.
−45 sec
Who's this deal for?
Scope generated · 8 line items

Bathroom remodel · ~$14,800

Demo, plumbing rough-in, new tub, tile, vanity, paint & finish work.

Demo & haul-away
42 sf bath demo
$980
Plumbing rough-in
Tub valve, drain relocation
$1,640
New tub install · 60" alcove
Cast iron · 3-wall surround
$2,800
5 more line items
Auto-applied from your reactor
Your brand (logo, colors, address) Brand cell
Your business info on every page Identity cell
Photo annotation style Photos cell
Your 15% target profit applied Target profit · reused
Reusable scope Template
Project total
$14,800
Estimated rehab — feeds your max offer
13/ Save this scope as a template Dose 2
2
your property · your seller
Offer #2 · demo running
01:24
Contextual nudge · before send
Save this as a reusable template?

Save this bathroom scope as the "Bath remodel — standard" template and your next bathroom offer starts pre-built. Pick a photo, adjust quantities, send. Estimated savings: ~3 minutes per future offer.

What gets saved
8 line items Tier defaults Pricing per unit Notes & justifications
14/ Offer #2 sent · see the time saved Dose 2
Offer #2 sent · demo complete · reactor at full power

That one took you
1 minute 38 seconds.

Less than half the time of Offer #1. Same quality output. The reactor remembered your brand, your style, your target profit. By Offer #5 you'll be under 30 seconds. By Offer #10 it's one tap.

Watch the curve
Offer #1
From scratch
4:12
Offer #2
Brand reused
1:38
15/ Your reactor · 5 cells active Dose 2
Demo complete · 5 cells loaded · reactor running

Two offers in.
Five cells lit. This is your reactor.

Offer #1 fueled your brand and your photos. Offer #2 added your target profit and a saved template. That's 5 cells loaded — none of it typed in by you. Every cell that fills up is one less thing the engine has to ask you about. Stick around and you'll see what 5 building blocks looks like.

IDENTITY
75%
Identity
PROFIT
100%
Target profit
PRICING
Pricing
TERMS
Terms
PROMISE
40%
Promise
Watch the curve
Offer #1
From scratch
4:12
Offer #2
Brand & target profit reused
1:38
16/ Offer #3 · one-tap start Dose 2
3
Master bath remodel · Mesa, AZ
Offer #3 · final demo run
00:08
Photo uploaded · template suggestion ready
EstiMate recognized this as a bathroom remodel and pulled up your "Bath remodel — standard" template (saved from Offer #2). One tap and the entire scope is built.
−3 min
Use saved template?
Bath remodel — standard
8 line items · $14,800 starting baseline · adjust per this property after import.
Demo Plumbing Tub install Tile Vanity +3 more
17/ Add your subs · last polish before send Dose 2
3
Master bath remodel · Mesa, AZ
Scope ready · before send
00:31
Contextual nudge · 1 tap
Show your sub-contractor team on this offer?

Your plumber, tile installer, and electrician on this job — adding them to the offer tells the seller this is real, vetted, and ready to start. Sarah will sign faster when she sees a real team behind the number.

Carlos Reyes Plumbing used on 3 of your last 5 jobs
Pueblo Tile & Stone used on 4 of your last 5 jobs
DesertWire Electric new · added from history
18/ Offer #3 sent · demo complete Dose 2
Offer #3 sent · demo complete · reactor at full power

That one took
52 seconds.

Less than a minute. Photo upload, one-tap template, scope built, offer sent. The reactor did most of the work.

Watch the curve
Offer #1
From scratch
4:12
Offer #2
Brand & target profit reused
1:38
Offer #3
Template applied
0:52
16/ Your full reactor Dose 3
Setup & Diagnostics
You Agent
Not started
0%
AUTOMATION
Your EstiMate setup

Your business in blocks · 0 complete
These are the things about YOUR business EstiMate needs to do work for you. Click any block to fill it in. Every block you complete makes future offers more accurate and takes more typing off your hands.
Trust Logic Empty Recommended
Your tools · ready to use
Each tool does a specific job for you — turning photos into a scope, calculating costs, drafting offers. Tools need certain blocks filled before they can run. Once a tool is on, every future offer uses it automatically.
Fill the blocks above and tools turn on one by one.
17/ Where your reactor stands Dose 3
Your reactor so far

You’ve loaded 5 of 13 cells.

Across two offers — and you didn’t type any of it twice. Every cell you fill makes the next offer faster to build and harder to turn down. Here’s what’s loaded, and what the rest add.

Loaded from your two offers
What the rest add
21/ Don't lose your reactor PAYWALL
⚠ Demo complete · both offers done

Don't lose
your reactor.

You taught EstiMate your business in two offers. Your brand, your target profit, your templates, your photos — 5 cells you filled live in your reactor right now. Subscribe to keep it. Walk away and it resets.

Identity
Brand
Photos
Target profit
Templates
+9 more to fill
This reactor lives as long as your demo session.
Subscribe right now to lock it in permanently. Wait too long and we have to rebuild from scratch — your brand, templates, photos, target profit, all of it.
Monthly
$47 /mo
Cancel anytime · billed monthly
Best value
Annual
$470 /yr
$39/mo · billed once a year
Save $94 · 2 months free
No long-term contract Cancel anytime Secure checkout · Stripe 7-day money-back guarantee
22/ Start your subscription Paywall
E
EstiMate
Subscribe to EstiMate Control Center · Annual
Investor workspace — cash offers, MAO deal analysis, branded offers & your saved reactor.
US$470.00/year
EstiMate Control Center · Investor · AnnualUS$470.00
Billed todayUS$470.00
Next charge · May 16, 2027US$470.00
Total due todayUS$470.00
Powered by stripe · Terms · Privacy
Loading secure payment…
Secure · PCI-DSS 256-bit encrypted
20/ How the engine keeps learning Dose 3
E
EstiMate
Offer · 1340 Maple St
SYS 62 PWR
You
Active offer · started 4 minutes ago
Cash offer · Linda Park
Offer #DEAL-0009 · 1340 Maple St, Phoenix · started 4 min ago
9 repair items detected $14,820 rehab total All cash · no markup your brand
Suggestions for this offer
Logic cell · power up
Save this scope as a reusable template.
Save this scope once and your next offer of this type starts pre-loaded with these line items — so you build it in seconds instead of from scratch.
Your reactor · live
62
PWR
Speed 58%
Accuracy 50%
Completeness 78%
Next cells to power up
Offer terms
+8 PWR · 90s
Proof of funds
+6 PWR · 45s
18/ What the seller sees · your cash offer Dose 3
This is what Margaret sees when your offer lands.
Your cash offer as a clean, private web page — the price, the terms, proof of funds, photos of the condition, and one tap to Accept, Counter, or Decline. No PDF to print, no login.
A clean offer
earns a yes
estimate.reilink.com/offer.php?hash=a8f3c4e2…
Phoenix Capital LLC
Local cash home buyer · Closes in 14 days
Cash offer from Phoenix Capital LLC
Offer for the property at
4421 N Mockingbird Ln, Phoenix AZ
Offered purchase price
$228,790
Offer expires Aug 14, 2025 · 30 days left

Offer Terms

Purchase price
$228,790
Financing
All cash
Earnest money
$5,000
Closing
14 days
Inspection
7 days, as-is
Proof of funds
✓ Attached

Photos of conditions

A few of the repairs behind this number — so the price makes sense, not a lowball.

Water staining under the sink base
Subfloor moisture damage
↑ This is what your seller experiences

That's the whole offer — price, terms, proof of funds, one tap to respond.

No PDF to print, no login, no back-and-forth. The seller opens a private link, sees a clean cash offer, and accepts, counters, or declines right there.

19/ The counter · your move Dose 3
Margaret didn't say no — she countered.
A counter isn't a rejection — it means she's a real seller. And because your offer was built on real numbers — ARV, rehab, your target profit — EstiMate re-runs the math the second her number lands, so you know whether it still works or whether to hold your line.
The seller's counter
Your offer
$228,790
Margaret's counter
$238,000
+$9,210
EstiMate checks it against your max:
Your max offer (MAO) $228,790
Her counter vs your max $9,210 over
Profit at $238,000 $45,000 target  →  $35,790
Over your MAO — accepting means less than the profit you set out to make.
Your move
Counter back at $228,790
Hold your line at your MAO — the most you can pay and still hit your target. One tap sends it.
Walk away
No deal beats a bad deal. Over your max, you walk — and the next one's already in your pipeline.
Accept anyway
You can — you'd still make $35,790. But it's below the target you set. Your call, eyes open.
This is the discipline that keeps you profitable: you never negotiate off a gut number. The same MAO math from your dashboard and analyzer recomputes on every counter, so you always know your walk-away line before you answer.
23/ Welcome to your Control Center PAID

Welcome to EstiMate Control Center.

Your reactor traveled with you. 5 cells lit, 9 to go. Every offer you build from here on keeps making the system smarter. We're loading your workspace now.

In production, this hands off to estimate.reilink.com/app